Don't Guess Your Worth.
Prove It.
Independent Business Valuations for Australian Private Enterprises.
A “Broker’s Opinion” is a marketing tool. A “Formal Valuation” is a financial instrument.
We provide defensible, data-driven valuations for Exits, Shareholder Disputes, and Family Law purposes.
Most business owners determine their value based on “Cocktail Party Math.”
- “My friend sold his business for 4x revenue.”
- “I’ve put 20 years of blood, sweat, and tears into this.”
- “I need $5 million to retire.”
The market does not care about your friend, your effort, or your retirement needs.
The market—and the ATO—cares about Risk-Adjusted Future Cash Flow.
If you go to market with a price based on guesswork, you risk two outcomes:
- You leave millions on the table by undervaluing your intangible assets.
- You burn your reputation by asking for an indefensible price that savvy buyers laugh at.
At Expert Business, we stop the guessing game. We deal in evidence.
More Than Just a Multiple.
We do not simply apply an industry average multiplier to your bottom line. We use a triangulation of the three globally accepted valuation methodologies, tailored to the Australian market context.
1. Capitalisation of Future Maintainable Earnings (FME)
We strip out the noise from your P&L. We normalize your EBITDA by identifying legitimate “Add-Backs” (personal expenses, one-off costs, owner wages) to reveal the true underlying profitability of the asset.
2. Discounted Cash Flow (DCF)
For high-growth or contract-heavy businesses, history is not enough. We model the future cash flows and discount them back to present value based on your specific risk profile (WACC).
3. Net Tangible Assets (NTA)
For asset-heavy industries (manufacturing, transport), we assess the liquidation value of the hard assets to establish a valuation “floor.”
It is not always about selling. A defensible valuation is required for critical life events.
- Pre-Exit Planning: Know your “Gap.” If your business is worth $3M today but you need $5M to retire, you need a strategy, not a sale.
- Shareholder Buyouts: One partner wants to leave. The other wants to stay. We provide an independent “fair market value” to prevent the dispute from entering the courtroom.
- Family Law & Divorce: The Family Court requires a single expert witness report. We provide impartial valuations that stand up to legal scrutiny.
- ATO & Capital Gains Tax (CGT): Restructuring your company? Moving assets to a Family Trust? The ATO requires a defensible market valuation to calculate Stamp Duty and CGT liabilities.
Step 1: The Deep Dive
We don’t just ask for tax returns. We analyse your client contracts, staff tenure, lease agreements, and IP. We look for the risks that don’t show up on a balance sheet.
Step 2: The Normalization
We work with your accountant to “Recast” your financials. We identify every dollar of owner benefit that is currently hidden in expenses.
Step 3: The Report
You receive a comprehensive Valuation Report detailing our methodology, industry comparable sales data, and a clear, defensible valuation range.
| Feature | Broker Appraisal (The “Free” Check) | Expert Business Formal Valuation |
| Purpose | To get a listing (Marketing) | To determine truth (Compliance) |
| Methodology | Simple Rule of Thumb (e.g., 3x Profit) | Triangulation of FME, DCF, & Assets |
| Depth | Surface level (Tax Returns only) | Forensic level (Operations & Legal) |
| Defensibility | None. It is an opinion. | High. It is a calculation. |
| Best For | Curiosity | Exits, Disputes, Legal, Tax |
Know Your Number.
Defend Your Value.
Do not rely on a “back of the napkin” calculation for your largest financial asset.

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